With products free of fillers and irritating chemicals, these Canadian brands focus on extracting the skin-loving goodness out of plant-based ingredients. And with the quest to offer natural alternatives, you have lots of choice, from hair conditioner and face toner to lipstick and eye-shadow primer.
1. Bite Beauty
Toronto-based lippy brand Bite Beauty is known for its literally good-enough-to-eat (they’re made with food-grade ingredients) sugar scrubs and agave lip masks. But it’s also known on the beauty scene for its high-pigment liners and lipsticks in shades you never thought possible for a natural company. A new launch this year, the Prismatic Pearl Crème Lip Glosses are inspired by black pearls and create an iridescent sheen on their own or on top of lipstick.
Luxury skin- and hair-care line Graydon produces cruelty-free, homemade beauty goodies made with organic, Canadian ingredients whenever possible. The Hair Smoothie is perfect for detangling stubborn knots while conditioning strands with erucic acid found in Canadian-grown broccoli seed oil.
Quebec-made mama-and-baby skincare line Énamour is now available across Canada with their natural, multi-use products. The line is carefully curated and includes items such as gentle baby soap for skin and hair, protection balm that helps with dry skin and eczema, and sleep oil made with with lavender, chamomile and orange essential oils.
Looking for a makeup brand with a range of high-performance products? Vancouver’s Ilia, which started off with six tinted lip conditioners in 2011, now offers everything you need to create a glowy complexion, smoky eye or colour-kissed lip. The brand’s new eye shadows are talc-free and contain shea butter, olive fruit and jojoba seed oil. And the new brightening eye primer—which prevents shadow creasing—is rich in antioxidants and contains arnica to reduce puffiness.
5. Sappho New Paradigm
Created by Emmy-nominated makeup artist JoAnn Fowler, Sappho New Paradigm is a vegan, largely organic makeup line with completely transparent use of ingredients. Try the New Paradigm Liquid Foundation for hydrating medium to full coverage with anti-aging benefits and organic essential oils.
6. Consonant Skincare
A Canadian fave, Consonant Skincare has been producing good-for-you sunscreens, eye creams and scrubs since 2007. Try HydrExtreme, a cult fave hydration serum. We also love the brand’s new biodegradable cleansing cloths that control breakouts with ginseng and niacinamide.
7. Artifact Skin Co.
If you believe product packaging is as important as efficacy, Artifact Skin Co’s natural masques need a place on your vanity. Each is formulated for everything from detoxification to nourishment. The Bali Papaya Rice Masque uses papaya extracts, rice and vitamin C to dissolve skin cells and brighten the skin, while coconut oil and honey nourish and hydrate.
Canadian beauty brand Sahajan’s core products are all made with plant-based ingredients and the use of Ayurvedic science from India. Use the Sahajan Nurture Hair Oil as a treatment for dry, over-processed hair by running five to six pumps from roots to ends and leaving it to penetrate for several hours.
Treat your body to the all-natural goodness of Lovefresh washes, body butters and lotions. They all have delectable scents such as Lemon Verbena, Water Lily and Pear. Exfoliate with the brand’s sugar scrub and increase circulation, eliminate body toxins and banish dry patches for soft, touchable skin.
10. Province Apothecary
Crafted for sensitive skin, Province Apothecary’s range of serums, balms and oils—first blended by founder Julie Clark during her off hours as a costume designer and stylist—promises to meet even the crankiest skin’s needs. The Rejuvenating and Hydrating Face Serum, for example, uses neroliand frankincense to reduce fine lines and improve skin tone. The brand also offers facials at its clinic in Toronto.
11. Mellow Bath & Body
Made north of Toronto, Mellow Bath & Body produces bath soaks, soaps, face scrubs and body scrubs for an uplifting bathing experience. Choose the Solstice Bath Soak to detoxify with pink Himalayan salt, dead sea salt and Epsom salts and breathe in the smell of lemongrass and sweet orange.
With 100-percent natural ingredients, Plume’s single product—a lash and brow serum—promotes “longevity and fullness” of eyebrows and eyelashes. Simply swipe the product on brows and over lashes like eyeliner and expect to see results in 17 days.
The Wildcraft philosophy involves creating skin care that’s simple, natural, local and handmade. Based in Toronto, the brand has gorgeous minimalist packaging and is completely transparent about its use of organic and non-organic ingredients. Try the Chamomile Honey Makeup Remover, which is 92-percent organic and can also be used as a cleanser.
14. Eventide Botanic Alchemy
Vancouver-based Eventide founder Kathryn Sawers first concocted skincare products for her facialclinic Collective Skin Care. Then she decided to make two versions of her Everything Masks more widely available when her friends and clients praised the formulations. Use Tea Tree & Juniper Berry for oiliness and blemishes and Palmarosa & Carrot Seed for everything else.
15. Zorah Biocosmétiques
Quebec-based Zorah Biocosmétiques uses the goodness of fair-trade Moroccan argan oil, which is known for its reparative benefits. Try the Maeva body cream to restore your skin’s elasticity and hydrate with argan, chia and kendi oils.